The sources you could track include Bing, Google, Facebook, Instagram, or other individual sources from your marketing channels. This parameter allows you to track the source of your traffic. Let's break down the five UTM codes to help you understand what you can track when you use each parameter.
#Utm meaning marketing code#
Essentially, the UTM code performs one function – to help your analytics tools track your visitors. The code will help differentiate the traffic coming from each source and medium by campaign. Most people turn to UTM codes to track campaign performance.
Tracking variable: UTM codes have a unique variable that identifies the dimension you are tracking.UTM codes have two components and five standard parameters. One simple and easy-to-use trick is to write UTM codes into your links.Ī UTM code, short for Urchin Traffic Monitor, includes small pieces of coded data that attach to the end of a URL to help you keep track your content and campaign performance. You should always be looking for windows of opportunity to optimize and leverage new strategies in the mediums that are performing well for you.īut finding the specific nuances of your traffic flow can be tricky if you don't have the tools necessary or know where to look. Tracking where your website traffic comes from is a wise move for marketers. These parameters are source, medium, campaign, term (keyword), and content.
There are five parameters that you can use for tracking traffic. UTM codes have two components: the tracking variable and the UTM parameters.
UTM Codes (or UTM Tags) are a way to track traffic that is coming to your website from a specific platform.
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